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We assist in building brands through sound strategic thinking,
robust planning & cut through creative
Latest Work
What have we been up to lately?
Our Senior Team
We are a small, energetic agency with a fun mix of creatives and strategists who have a concierge mentality and great passion for advertising.
Matt Xavier
Matt joined Xavier with a burning desire to firstly, continue the tradition of strategic thinking and creative excellence and secondly, to take The Xavier Advertising Group to the next level.

Matt understands that an agency’s assets are its people; that pride, passion, hunger and knowledge should underpin everything it does. Matt started his career 20 years ago in prepress, production and publishing, before moving into advertising where he gained valuable experience in managing account service and production teams.

A ‘big picture’ thinker and entrepreneur, Matt holds Marketing & Design degrees, is ADMA qualified and brings outstanding business thinking to Xavier and clients alike.

Matt is passionate about the team at Xavier building brands through great strategic and creative thinking.
Omer Incekara
Managing Director
As our Managing Director and Client Service Director, Ömer brings with him a wealth of experience that has been gained while working at some of Australia’s and Asia Pacific’s best known advertising agencies.

As the former General Manager for ICON, Doorley Abram Davis and Chapman, Grey Advertising and Trinity Matrix (Singapore), Ömer has over three decades of industry experience in senior roles and has also worked for J Walter Thompson, Leo Schofield and Associates, Doorley Buchanan and Batey Kazoo.

Ömer has led small and large teams working on blue-chip accounts such as: Ford, Kellogg’s, Procter and Gamble, Konica, Unilever, Burger King, Taubmans, Australian Electoral Commission, OPSM and Oracle across both Australia and Asia Pacific.

Ömer’s unique understanding and exposure to all facets of the industry, across both above and below-the-line activities, ensure that as team leader Ömer is able to manage and implement every aspect of a fully integrated and effective communication strategy.

Ömer is an enthusiastic, energetic professional that leads by example who likes nothing better than to roll up his sleeves and get the job done.
Jamie Webster
Creative Director
Jamie specialises in the brand building of new and existing clients. He joined Xavier from Frontier Media where he spent three years as Creative Director. Before Frontier, Jamie honed his craft over nine years at Singleton Ogilvy & Mather as an integral part of their team working on many of Australia’s biggest brands including: American Express, Huggies, Qantas, Lion Nathan, Guinness, KFC, Dream World, Oporto, 20th Century Fox, MLC, Continental, LG, NSW Lotteries, Telstra and many more.

Jamie brings a wealth of experience to the team, providing a range of skills including Art Direction, Copy Writing, TV, Radio & Print Production, Digital Marketing (Viral and Web) Video Editing, DVD Creation
and more.

Jamie is a highly professional, talented creative with a passion for strategic ideas and great results.
Paul Mortimer
Senior Writer
Paul brings a rare blend of talent and experience, high-end conceptual thinking and creative writing ability, to his role at Xavier.

He began his career 30+ years ago as a copywriter at George Pattersons, Brisbane. Several years and half-a-dozen big account wins later (including Queensland Government Tourist Corporation), he was lured to Fortune Australia (Sydney) as Associate Creative Director, with major national and international network responsibilities. Accounts included Cathay Pacific, Esso, Woolworths and Toyota.

Senior writing posts (and the occasional agency directorship) followed at multinational and smaller ‘hot’ Australian agencies alike, USP Needham (where he honed his FMCG skills on Streets and McDonalds), Doorley Buchanan, McWasp, Doorley Abram Davis and Chapman, Euro, John Bevins and Principals among them.

Since the mid 2000s, he has consulted to a vast array of agencies (mainstream and digital) across all communication channels. Paul became ‘permanent part time’ at Xavier in late 2012.

Throughout his career, he has sold much product and won a truckload of awards for both craft and effectiveness (including Australian Public Relations’ supreme award as lead writer on ORTA, Olympic Roads & Transport for Sydney 2000). BT, NRMA, Australian Air Force, Toshiba, Arrowfield Wines, MBF, Freedom Furniture, AEC (Australian Electoral Commission), Commonwealth Bank and James Squire are just a small selection of the brands he has successfully advocated.
Fou Ardeleanu
Senior Account Manager
Having always had a strong interest in marketing and advertising Foutine studied at Macleay College in Sydney. A hands on nature and strong work ethic saw Foutine advance through the ranks of some of Sydney’s leading boutique agencies including Deegan Advertising, Image Point, Huntingdales and 318 Advertising.

Foutine’s decision to develop her career as part of smaller boutique agencies has allowed her to build an extremely strong understanding of every facet of the marketing and advertising industry, its dynamics and processes. Whether retail advertising, dealer group incentive programs or anything in between, Foutine has the ability to absorb the needs of her clients and exceed their expectation. With a hands on mode of operation, Foutine excels by following each project every step of the way, all the while keeping
all parties informed and up to date throughout.

Foutine understands the individual needs of each account and this has allowed her to deal extremely successfully with an impressive range of brands. From international names like Kawasaki, Michael Hill Jeweller, Subway, or local companies Temperzone and UnderCoverWear.

Foutine’s energy, enthusiasm and experience will only further strengthen the team at Xavier Advertising in their ability to offer an exceptional level of service to each and every client.
Rachel Macfarlane
Senior Account Manager
Rachel is a dedicated professional who is committed to exceeding client expectations. She holds a BA Communications and is completing her Masters in Writing. Rachel has a real passion for account management and has a successful track record in growing client relationships and efficiently running results oriented campaigns throughout her career. With experience encompassing data-driven direct, ATL and 360 integrated campaigns, she brings with her a thorough understanding of effectively reaching the target audience.

While previously working for Ogilvy & Mather and Axiom Australasia, Rachel managed a variety of clients across the financial services, agricultural and companion animal industries. During her time at Ogilvy & Mather she worked with St.George Bank’s Business and Retail Marketing teams. At Axiom, Rachel’s clients included Intervet-Schering/Plough, Bayer, Merck, Dow AgroSciences, Coopers Animal Health and NSW Farmers Association.
enjoy them
Some Fun Facts
Late nights in 2015
Facebook likes
Awards Won in 2015
Coffee Cups
Our Services
We take pride in our interdisciplinary approach in crafting beautiful, functional and engaging work that delights and delivers results.
  • Brand strategy and planning
  • Brand identity, logo, packaging development
  • Brand research (consumer & market)
  • Brand audit
  • Online
  • Digital
  • Television
  • Social
  • Corporate identity
  • Annual reports
  • Packaging
  • Brochures and posters
  • UX and app development
  • Web development and SEO/SEM
  • Customer engagement and content marketing
  • Social campaigns
  • Media strategy and planning
  • Digital
  • Television
  • Social
Our Portfolio
At Xavier we like to KISS all our clients - ‘Keep It Simple and Strategic'.
Hino Advantage
Hino AdvantageCampaigns
Hino Retail
Hino RetailCampaigns
Mayo Hardware
Mayo HardwareCampaigns
Rural Co
Rural CoCampaigns
Total Eden
Total EdenBranding

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